Assessment · Identity · Purpose

Most graduates enter the workforce
not knowing what they are
truly built for.

Four years of education should tell a graduate who they are and where they belong. For most, it does neither. The first job becomes a guess. The first career becomes a correction.

COLLEGE GRADUATES · US & INDIA · AGE 20–22
01 The Evidence
54%
Of recent college graduates are underemployed in their first role after graduation
Federal Reserve Bank of New York
43%
Work in jobs entirely unrelated to their degree — not by choice, but by default
Federal Reserve Bank of New York
$30K+
Estimated cost to an employer of a mis-hire at the entry level within the first year
Society for Human Resource Management
11%
Of employers believe recent graduates are truly prepared for the demands of meaningful work
Gallup-Lumina Foundation Study
02 What Is Actually Happening

The placement system
was built for
jobs, not people.

Campus placement processes were designed to fill roles efficiently, not to match graduates to environments where they will genuinely thrive. Résumés describe what a student has done. They say nothing about who they are.

Interviews measure confidence and preparation, not capability or fit. Employers hire on impression and gut feel — and both sides discover the mismatch only after the contract is signed.

The graduate who ends up in the wrong role doesn't just underperform. They disengage, leave early, and carry the cost of that mismatch forward into their next role — and the next. The first career decision sets a trajectory that is harder to correct with every passing year.

03 Who Feels This

Three stakeholders. One unsolved problem.

The graduate, the employer, and the institution — each is trying to solve the same mismatch from a different angle.

The Graduate
"I worked hard for four years. But I still don't know what I'm actually meant to do."
A graduating student has a degree, some internships, and a LinkedIn profile. What they often lack is a clear, evidence-based understanding of where their behavioral strengths, values, and working style will actually create impact — and where they will struggle.
48% of recent graduates feel unprepared to apply for entry-level jobs in their own field
— Cengage Group Graduate Employability Report, 2025
The Employer
"We hire for credentials. We lose people because of culture and fit. Every time."
Employers spend months recruiting and onboarding entry-level talent. When a new hire leaves within 18 months — or stays but disengages — the cost is significant and measurable. Yet the hiring process gives them almost no behavioral data to make better decisions.
40% of entry-level hires leave within the first 18 months — most citing poor fit
— LinkedIn Workforce Report
The Institution
"Our placement numbers look good. But we know the right placement is harder to measure."
Colleges and universities measure placement by whether a graduate got a job — not whether they found one that fits. Placement officers do their best with limited tools, limited time per student, and an employer network that rewards speed over alignment.
6 months average time for a college graduate to find meaningful first employment
— National Association of Colleges and Employers
04 What Is Missing

What if a graduate could walk into every opportunity knowing exactly the kind of environment where they will thrive — and why?

Not a personality type. Not a test score. A rigorous, multi-dimensional profile of the behavioral strengths, values, cultural preferences, and working styles that define where this particular person will do their best work — and contribute most meaningfully.

  • Behavioral constructs mapped to real role and culture fit — not generic categories
  • An honest picture of where a graduate will thrive and where they will struggle
  • Output that serves the graduate, the counselor, and the employer simultaneously
  • Science grounded in decades of organizational psychology and validated construct research
  • A starting point that strengthens with longitudinal data across a career
  • Coaching-grade insight — not a report that gets filed and forgotten
Early Access · US & India

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